Blogging 101: Find Your Blog Niche

As you go into blogging and read other blogs you’ll start to see a pattern of bloggers writing about specific subjects and topic over and over again. This is because they’ve chosen a niche in which to write in – which helps develop their editorial calendar.

What is a Blog Niche?

I’m sure you’re now asking what exactly is a blog niche… and that’s a very good question. A Blog Niche is…

A specific topic that you write about on your blog.

The key word being specific. You could have a blog all about business – or you could could specify that you’re focused on marketing or project management. This could be broken down further into an SEO blog or a social media focus etc. Blog niches can be big or smaller – and these niche’s affect the size of the possible audience.

Beauty bloggers have an overarching beauty niche which could create content for everyone as everyone uses skincare and beauty products. However a beauty blogger could also have a smaller niche of writing content for those with sensitve skin or eczema. Whilst this could also work for everyone – it’s more catered to a smaller audience of those with eczema and sensitve skin. The benefits of a smaller niche is that the audience may be more engaged than a mass audience appeal.

Why Do I Need a Blog Niche?

But you have knowedge and passion about multiple things in life right? So why should you only be writing about a certain niche when you have way more content ideas outside of it? These are valid questions, and no one is going to stop you from writing about everything you love!

However, the point of a niche is to match a niche to an audience that wants to read your content. All your interests and knowledge is often very specific to yourself (which is great because we’re all unique!!) – however, finding people who have exactly the same interests is hard. So it will be even harder for you to find an audience who care about every one of your blog posts.

Picking a niche is often hand in hand with choosing an audience to cater your content to, for the reason of getting people to read it. This isn’t always the case – and many bloggers have had a more broad approach or use themselves as the topic which in turn includes multiple topics – but it’s generally easier to use a niche.

150 Blog Niche Ideas

If you’re struggling to pick a blog niche then I have your back. Below are just 150 Blog Niche ideas, including multiple sub niches. This isn’t even an extensive list – and if you don’t find what you’re looking for then feel free to carve your own niche into the internet.

Should You Pick a ‘Popular’ Blog Niche?

You may think that picking a popular blogging niche may lend itself to higher possible views to your blog. On one hand, it’s likely got a larger potential audience but on the other hand, the niche may be saturated with a lot more bloggers which take that larger audience away from your possible blog.

For example, Beauty blogs saturate the blogosphere. There’s so many beauty blogs that already have an audience – so if you wan’t to go into that particular niche you should hope you have a very specific selling point. The bloggers I see growing most in this area are those that focus on vegan and cruelty fre products, which is a specific sub niche of Beauty.

So if you’re thinking of choosing a popular blog niche – try finding your sub niche hook that will make you stand out from the crowd.

How Do You Choose a Blog Niche?

Make A List

I am a list maker at heart and that’s because they’re so good at helping you make some decisions. Before you choose a blog niche you should make a list of all of the below.

1. Everything you’re interested in
2. Your achievements
3. Blogs/Magazines/Podcasts/Books you interact with
4. Your past jobs, hobbies and experiences

Ask Questions

Is this something you’re genuinely interested in?

If you’re starting a blog you need to come to terms with how much you’ll be writing about a topic. If you have a vague interest in, for example, fashion – are you actually going to be able to come up with enough content?

Go through your lists and cross out anything that you’re not passionate enough about. Cross out things that you may have done but you don’t feel interested in now. Be fairly brutal when crossing out as creating content needs some form of passion behind it.

Will you be able to continue writing content after a year?

Now you’ve got a list of things you actually like but will you be able to write enough content about it? Say you create a one post a week schedule – that is 52 pieces of content on your niche in a year. If you can’t see yourself wrting 52 pieces of contetn about that topic, cross it out.

Do you know enough about this niche?

You can be interested in something and not know a lot about it. Not having that knowledge can make it much harder to write content. So if you possibly don’t have enough knowledge place an asterisk next to the topic.

Can you learn about this niche?

Look at those topics with asterisks next tot he them and question whether you can learn about the topic whilst writing. For example, since starting blogging I’ve learn more about beauty products and their ingredients, so I talk about ingredients and how they help now in my reviews.

If you don’t think you can learn more, for whatever reason, cross it off the list.

Is there an audience for this niche?

Hopefully you’re left with not too many topics? But go through the remaining list of niches and question whether there’s an audience for content around it. If it’s something insanely specific, you’re less likely to have a broad audience to find your psots.

How many people search for this?

If you’re still unsure if people will be interested in those topics have a look on Google Trends to see if there’s increasing or decreasing interest in it. If a topic has low or declining interest, maybe cross it off. This is normally on a case by case basis, so try using your gut feel for it too.

Is this an evergreen niche?

If you’ve narrowed down your list to only a few topics then you probably have your choice of what you want to do. However the last question is important if you want to blog in the long-term. Is your niche going to be evergreen?

Some content is only relevant for a short period of time. A Christmas blog isn’t relevant in the summer, a blog based around one TV show is completely dependent on that show being renewed, a Twitter guide blog is dependent on Twitter not going under.

Basically, if you want to blog for years to come it’s probably best to not pick a topic that may become defunct.

What If You Want More Than One Niche?

You may have a handful of topics on your list that you really do want to write about. So the question is – can you have multiple blog niches? Or do you need multiple blogs?

The answer is really up to you and whether your topics fit together. You see many beauty and fashion, health and fitness, tech and video games etc. blogs and that’s because both those niches have a audience overlap.

If you have very specific sub niches on your list, maybe just think about whether they’re going to have the right audience. Will your audience be interested in both?

For example, my blog is mostly books and beuaty – two very different niches, but the audience is very similar in terms of demographics, other interests, and there’s a fair bit of crossover. Of course, I do know some of my readers only read beauty reviews and not books or the other way round – so it can be alienating at times.

If you want to have multiple niches, make sure you have a user design which allows the reader to split the content by category. You may also need to work harder to gain a following by trying to reach both audiences.