Blogging 101: Guide to Tailwind

The biggest pull for me to use Tailwind was that you could schedule pins. I’ve had a look around and Tailwind has the best set of tools specifically for Pinterest. You can also use Buffer, and a website called Viraltag. Viraltag has free 14 day trial and Tailwind has free 100 pins trial. So you can pick one at a time to try out before you purchase anything!

Schedule

Tailwind has multiple scheduling tools and you can create a smart schedule where it automatically chooses the best times to Pin. Similar to Hootsuite’s autoschedule for Twitter. You can also add and remove time slots to pick when you’re posting.

What I love to do is to schedule loads of my blog posts and then press shuffle so they’re all mixed up when the pins are published. This means that I get a different range of time between when the post was live and when the pin was. It also means that they’re not going onto Pinterest in the exact same order every time.

As with scheduling tweets and Instagram posts, it does take a good chunk of time to schedule everything, but then you can leave it for a week or so and come back to schedule some more.

Optimise your profile

Tailwind has built in ‘tasks’ which tell you when you’ve not got enough pins in a board, when you don’t have a category or when you don’t have a description. It’s easy to click through to the relevant page to change this and improve your Pinterest account.

Insights

The analytics that come with Tailwind are pretty good for you to learn how to improve. Pin Inspector tells you which of your pins are getting repinned and commented on. This means you can see which of your pins are getting better engagement, and you can repin them yourself.

You can also use Tailwinds similar content tool to find content which your followers enjoy. If you keep getting pins on a beauty tweet then you can find content around beauty which will help improve your engagement.

The profile performance and boards insights sections aren’t as useful if you’re in your free trial. Plus you can get similar information from Pinterest’s own analytics. So unless you have the budget to afford Tailwind I wouldn’t recommend as you can only schedule 100 pins and get limited information before you would need to pay.