Blogging 101: How to Utilise Facebook

Unlike Twitter and Instagram, Facebook is a much slower newsfeed and often comes with slower growth. (Although recent changes have further impacted this as well as slowed Instagram as well! But that’s another post for another day…). Because of this, you can only really post once or twice a day in order to not spam your followers.

Create Content

Creating actual content just for your Facebook page is a good bet to increase engagement. I personally don’t follow many pages because I don’t want to be bombarded with blog links that I’m also seeing on Twitter and referenced to on Instagram. But the pages I do follow give me interesting photos, videos and writing about topics that I’m interested in.

Facebook basically owns how many other people will see your posts, even if they are following you. So there’s also an element of appeasing Facebook’s algorithm. From my own knowledge, Facebook doesn’t really like external links as it wants you to stay on Facebook. So instead of just linking to your latest YouTube video, you could create a B-Roll video to post on Facebook and then link to YouTube from there for followers who want to see more.

Optimise with Stats

Facebook has so many free analytics for your pages. You can use these to optimise when you post. If your audience is mostly online between 7-8pm on a Thursday then make sure thats the time you’re posting! If your followers are really engaging with photos, then post more photos! You can constantly check what posts are doing well, and not so well with your audience and this can be used to tailor future content.

Pages

There’s so many other pages that you can interact with as your page. On a desktop, you can switch from your personal profile to your page when commenting on posts. Spend some time interacting with pages with similar topics. For example I comment on Buzzfeed Books as Uptown Oracle instead of myself, because the people in the comments may have an interest in my page. Also, it won’t pop up into my friends newsfeed that I’m fangirling about books *again*.

Also, you can ‘like’ pages as your page and then you have a separate newsfeed with all the pages in that you can engage with! This always comes in handy when purposefully trying to find content to engage with.

Join Groups

There’s so many different groups out there that have all sorts of niches. I personally love the UK Blogger group and the Booktuber Army  Revolution group. Both of these are relevant to me, my blog and have similar people in them.

Each group usually has it’s own rules and guidelines as to what you can share, so always read the about section carefully. I love that I can share my content out to people who are aiming for the same as me. A lot of the people in these groups are trying to create content, and there’s often questions that you might be thinking of asking, already answered. I also really like how you can ask for constructive criticism.

There’s also opportunities that you can find. Not only with brands but other bloggers offering partnerships or a guest post.