Blogging 101: Branding

A key thing to do is to think about your blog the same way you would think about a business. In business plans, you often find both a Vision and Mission Statement which are there to help guide you as you grow and develop. These statements are their as a guding principle for what you’re…

This week we’re moving away from the blog a little bit and talking more about you. Your personal brand is a big part of most blogs and blog credibility is often linked to author trust. So, you need to work on building your own credibility and authority in the area you blog about too.

With plagiarism running rampant online, how can you help protect your content and brand from it? Here’s some tips on how to copyright your content.

Today we’re talking about blog credibility! Blog credibility is important as it’s how people percieve your blog, and if it’s not good then you may get less people returning to your site.

For today’s Blogging 101 I wanted to talk about something called Brand Reputation. So let’s chat about how you can build, protect and improve your own blog brand reputation.

One thing that can really differentiate a blogger is their Tone of Voice on their blog but also across social media. Many brands use Tone of Voice documents to ensure they have a unified voice across all platforms, and blogging is similar. In the same way that your imagery and logos “match” across all platforms,…

I’ve previously talked about how important Branding is to blogs and it’s come up in a lot of different Blogging 101 posts before. However, what I haven’t really talked about is what to do after you’ve done all the hard work of planning and creating your brand. There’s some level of brand protection that is…